Marketing Energy Drinks to Americas Youth - 4135 Words

Marketing Energy Drinks to Americas Youth By: COMM 3172 – 601 Summer Semester I – 2009 Marketing Energy Drinks to Americas Youth Background: As I started collecting information for this paper, I soon realized that the energy drink industry is a very small (18 percent) part of the beverage industry, but a very dominant part to say the least. Interestingly, the major players in the industry, Monster Energy, Red Bull, and Rockstar, have intentionally veered away from the conventional mediums used to promote products. They instead have chosen marketing mediums that appeal more to their target markets and the â€Å"live life on the edge† lifestyles that they live. Monster for example, shies away from mass market†¦show more content†¦Red Bull might have had the first big impact on the market in 1997, but Monster, launched in 2002, by Hansen Natural Corp. has clearly made a strong impression on the market. With its initial market share of 12 percent in 2003, Monster now has a 30 percent hold on the market while Red Bull maintains 25 percent (Reuters). Past portrayals of energy drinks were for the most part all negative as energy drinks are not regulated by the FDA and most contain large amounts of sugar, sodium, and caffeine, among other things. Some brands and flavors have a caffeine content that can range from a modest 50 mg. to an alarming 505 mg. per can (Reissig). For example, an 8.3 oz. can of Red Bull contains 76 mg. of caffeine which is about twice what a 12 oz. can of Coke contains (LeBlanc). A 16 oz. can of Monster contains about 14 teaspoons of sugar and 200 calories (LeBlanc). So what are all of these â€Å"negative† energy boosting drinks doing to our bodies? A recent study done by Wayne State University in Detroit showed that consumption of energy drinks increased blood pressure and heart rate levels in healthy adults that drank two cans a day (LeBlanc). With all of those negative aspects there must be something good in energy drinks. There is a long list of beneficial ingredients that can be found in most of the energy drinks on the market today. They include; vitamin B-complex, antioxidant vitamins C and E, theShow MoreRelatedMarketing Plan For The V Fusion + Energy Product Line1269 Words   |  6 PagesMarketing Plan for the V Fusion + Energy Product Line Introduction The beverage V Fusion + Energy is committed to its customers by providing flavors that set it apart from competition and is made for the youth, especially teenagers and college students who explore an extreme lifestyle of sports and action. Therefore, the brand has created appeal to the target group’s natural desires and ambitions and seeks to fulfil that quest. The drink capitalizes on its different flavors and nutritive valueRead MoreChildhood Obesity663 Words   |  3 Pages Joan Martell Smith 7/3/2011 I. Introduction A. 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Tour-Guide Providing Location-Based Tourist Information on Mobile Phones Free Essays

Nowadays, people’s consumption structure is improving steadily. There has been a large increase in the number of people out on tours, for the sake of recreation and entertainment. Tourism is the strongest and largest industry in the global economy. We will write a custom essay sample on Tour-Guide: Providing Location-Based Tourist Information on Mobile Phones or any similar topic only for you Order Now It has played a significant role in boosting the city’s economy and social employment. In the traditional tourism industry, tourist information is obtained mainly through newspaper, magazines, radio and other simple ways. It can not update and utilize timely. The poor situation of the real-time performance failed to meet people’s growing demand. The emergence of the Internet makes up for this shortfall. Detailed texts, pictures, videos and other guidance information are provided, so people can better understand the tourist attractions and make decision objectively. However, this approach also has some drawbacks. Since most people use personal computer to access Internet, they can not get information anywhere and anytime. People need intelligent, professional and personalized user-centric mobile information services. The integration of the Internet and mobile communication is the main tend of the information industry. With the development of the mobile communication technology, mobile telephone has been used not only as communication tool, but also as entertainment and office tools, providing ubiquitous information access, leisure and entertainment, helping people keep in contact with their friends and so on. With portable, wireless mobile devices to access Internet has become a new requirement. To use information technology to publicize and manage tourism, fully making use of mobile telephone to provide guidance information for people’s tour is becoming imperative equirement of modern tour. The prevalence of mobile phones and the pervasiveness of the wireless networks make mobile a promising platform for personal ubiquitous computing. Current mobile services are enhanced with location-aware features, providing the user with better use experience. A great number of mobile phone applications appeared recently, many of which are location-related [1, 2, 3]. Location-dependent services, which answer location-related queries, are an important class of context-aware applications. With kinds of promising pplications, like local information obtain (traffic condition, navigation messages and so on) and neighboring environment queries, such as finding the nearest restaurant, location-dependent query service will soon become an necessary part of our daily lives. We will describe the design, implementation and deployment of a location-based application, named Tour- Guide, with the mobile phone as a platform. This application permitted users to get tour guidance information they need anytime and anywhere. In particular, the tourist data could be browsed or queried through an Internet map service such as Google Maps How to cite Tour-Guide: Providing Location-Based Tourist Information on Mobile Phones, Papers

Cloning Essay Research Paper Genetic Engineering Antitechnologists free essay sample

Cloning Essay, Research Paper Familial Technology Anti-technologists and political extremists misinform, and over exaggerate statements that familial technology is non portion of the natural order of things. The moral inquiry of familial technology can be answered by analyzing human development and the thought of endurance of the fittest. The inquiry of safety can be answered by looking at the current safeguards of the industry. The construct that society needs to understand is that with the right sum of clip and money familial technology will assist cut down disease and salvage countless lives. Many people do non recognize that familial technology plays a function in many lives through out the universe. Familial technology includes unreal insemination, in vitro fertilisation, sperm Bankss, cloning, and cistron use ( Goetz 178 ) . Man-made insulin is now available for usage to handle diabetes. This adult male made insulin has many positive facets, which include its life span, cost to fabricate it, and the sum that is available. The man-made insulin lasts two to three times longer than its natural signifier and costs well less to fabricate than to pull out it from an animate being, chiefly hogs. One other benefit is the sum that can be manufactured. In hogs, the scientists need to wait for it to maturate to pull out the insulin. The man-made beginning is wholly adult male made and any sum can be manufactured in big measures. The reproduction of insulin is non the lone manner biotechnology is being utilized. Today people receive man-made endocrines that their organic structure can non bring forth such as growing endocrines, thyroid, estrogen, and testosterone. Vaccines are besides another signifier of familial technology that has been used for many old ages. Vaccines already protect against disease to a certain extent, but for a virus like HIV, it is excessively hazardous to shoot person with a vaccinum. The ground for this is because a vaccinum is a solution that contains a dead or weakened virus that has been synthetically prepared. Further work on a HIV vaccinum could salvage many lives and perchance extinguish the disease. This biotechnology makes it possible for more people to populate the lives that would non hold been available without familial technology. Plants are besides being genetically engineered. This type of familial technology is more normally accepted, but why? It is no different for a works to be able to contend off plagues so it is for a human to be able to contend off diseases. This is a contradiction, because society is stating that it is all right for a works to be genetically engineered but non a homo. This new engineering of familial technology day of the months back to the 1950 s. IN 1951 three scientists, Francis Crick, Maurice Wilkins, and James Dewey Watson, were credited with the find of DNA. Subsequently they were presented the Nobel Prize in physiology and medical specialty in 1962. ( Lewin 1 ) Deoxyribonucleic acid is besides known as deoxyribonucleic acid and it carries a life organisms familial codification. The find of DNA was the really beginning of familial technology. Today the scientific discipline of biotechnology has evolved to a much higher degree, but is still many stairss off from wholly rectifying damaged or diseased cistrons. The ground is partially to fault on the ignorance of society, because it believes that familial technology is incorrect. The portion of familial technology that is incorrect is keeping back the natural procedure of scientific discipline development. Some benefits are used in medical specialty today, but the existent benefits will come as cistrons can be altered more. The existent benefit that will assist mankind is when bioengineers will be able to replace a malignant neoplastic disease or faulty cistron with a cistron that does non hold an mistake in its familial codification. The new scientific discipline of familial technology purposes to take a dramatic cutoff in the slow procedure of development ( Stableford 25 ) . What is meant by the old quotation mark is that scientists hope to take a cistron from an being and alteration it so that it will be immune to certain diseases and free from malignant neoplastic disease. For illustration, many old ages ago little syphilis was widely spread. Today it is about nonexistent, because of the development of adult male. The lone job with this was it took 100s of old ages for our familial codification to accommodate and do our organic structures fight it. The moral inquiry of familial technology is answered by looking at the progresss in medical specialty. Today the promotions in medical specialty are germinating at an highly high rate. If the scientific discipline of familial technology is incorrect, so so are the remainder of the progresss in medical specialty. The ground is because familial technology is merely another signifier of medical promotion. Gene use is non traveling to be used for any other intent except for the intervention and riddance of disease. The one thing that people need to recognize is the potency of familial technology. Try to visualise what parents of a kid is deceasing from a disease like multiple induration think about the benefits of familial technology. Do they believe that it is morally incorrect or right? They think that it is right because it is traveling to salvage their kid s life. Cloning is another signifier of familial technology that is non accepted as morally right. For illustration, to clone a human bosom scientists do non hold to clone the whole individual. They merely need to clone the bosom by itself ( hypertext transfer protocol: //www.humancloning.org/user/infertil/humancloning.html ) . This procedure of cloning would extinguish grafts and the usage of anti-rejection drugs. It is ; nevertheless, incorrect to clone a whole homo being. There would be no intent in cloning a individual, because it offers science small or no benefits. Some people say that if they could clone Albert Einstein much more could be learned about scientific discipline and the theory of relativity. This is non true. If person is cloned, it does non intend it will be the same individual in every manner. It merely means that their familial make-up will be precisely likewise. The environment in which they grow up plays a major function in the development of the individual s personal ity. Safety of familial technology is something that presents much concern. Looking at the current safeguards and old safeguards of the biotechnological industry can unclutter up the safety issue. Today the Federal and State Governments set many restrictions on biotechnological industries. The FDA and State Governments enforce bounds such as the illegalization of human cloning and bounds on other familial technology procedures. The lone legal signifiers of familial technology that are used today are in vitro fertilisation, unreal insemination, and sperm Bankss. Another signifier of familial technology is the usage of cistron therapy. Gene therapy is illegal because people should non be able to make the perfect kid, but they should be able to rectify a cistron in a kid if it has a opportunity of being bo radon with Down syndrome. The safety safeguards are in consequence in order to salvage the lives of unborn babes. Gene therapy can non be used on worlds until it is perfected and there is small or no opportunity of failure. These scientific disciplines are non perfect but give it a few old ages and it will be a great benefit to the human race. It is non safe to clone a human. It took 277 attempts to successfully clone Dolly the sheep. This should non halt scientists from seeking to clone variety meats that could salvage many lives. Currently three provinces banned the cloning of worlds. Among the provinces are Michigan, Rhode Island, and California. The province banns will remain in consequence for five old ages in California and Rhode Island. Currently there are three old ages and eight months left until the prohibition is lifted. In the province of Michigan, if convicted of trying or cloning a human there is a figure of punishments, including a ten-year prison sentence. ( hypertext transfer protocol: //www.humancloning.org/legality.htm ) With this sum of clip, the scientists will hold perfected the procedure of cloning and it will be accepted more so it is now. The safety ordinances of cloning merely widen to human cloning at the present clip. This is due to the fact that cloning is non perfect and some abnormalcies and failures have come about in this new engineering. Society can non anticipate to be perfect the first clip it does something, but simply acquire better as they pattern. The more trials that are done on bacteriums, workss, and organisms the more effectual familial technology will profit human life in the hereafter. Scientists are besides able to observe abnormalcies in the cloned being before it has even started to develop. By supervising the Deoxyribonucleic acid of the being, scientists can make up ones mind if the ringer will be able to farther develop. If it is non able to so the procedure can be terminated. Society tends to hold particular concerns about new engineerings. This biotechnology is no exclusion. Among the particular concerns are birth defects and the stableness of the being s life. If a sheep or a works is cloned or genetically altered, will it hold a stable and healthy life? The reply is yes. The concluding behind genetically engineered being is to make a healthy and more stable life signifier. If it did do life signifiers unstable what would be the purpose familial technology? Society besides fears that this biotechnology may acquire into the incorrect custodies and person could convey back a unreliable individual like Adolph Hitler. Cloning is possible and society knows this. Even if it is illegal to clone a individual, the engineering is available if person were to desire to clone. The manner people talk about cloning is as if it does non be and believe they can forestall it from of all time go oning. The sad fact is that it exists and people know how to utilize it and i f a awful individual wants to utilize it for the incorrect grounds they will make it no affair what. The lone people that are being hurt by the rigorous guidelines are the physicians and scientist who want to assist people. The felons who use it for the incorrect intents are traveling to maintain making it every bit long as they do non acquire caught. As society reads progressively about familial technology, they seem to organize positions that are non based on facts, but simply the sentiments of a journalist. It is really easy to happen articles in News Week or on the Internet that support familial technology. The thing that society demands to make is believe about the facts and make up ones mind if the benefits of familial technology out weigh the effects. Society tends to reason against familial technology utilizing three chief subjects. First, it is non a safe thing for world to make because it is non portion of the natural order of things. Many people besides think it is allowing physicians and scientists play the function of God. Third, people believe that scientists are seeking to command something that adult male was non supposed to command. All of the old subjects have small or no support and were partially created because of society s ignorance. The most common defence that people give for non accepting the scientific discipline of familial technology is that it is non portion of the nature s class. If this is the instance so driving, winging, have oning apparels and etcetera should be banned and people should be afraid of this. As adult male has evolved from the earliest phases of Precambrian times, it has introduced things that were wholly unknown and non portion of nature. This includes fire, vesture, boats, cars, planes, medical intervention, computing machines, and now familial technology. Familial technology is merely another evolutionary measure in the great journey of world. If the universe could tackle the possibilities of familial technology, it would salvage many lives and prevent many diseases from of all time developing. Many people besides think that this new biotechnology is allowing scientists and physicians play God. These physicians are non seeking to animate human scientific discipline ; they are merely seeking to hone its defects. Doctors and scientists have already helped diabetics with their man-made insulin, and sterile parents are now able to hold kids. Those that oppose familial technology because physicians are seeking to play God, do non recognize what familial technology has already contributed to our universe. Society should research issues before organizing an nescient sentiment. Another opposing position to familial technology is the thought that physicians and familial applied scientists are seeking to command something that adult male was non supposed to be able to command. These thoughts stem from people s fright and spiritual association. This is based on sentiments that people have formed, one time once more, because of their ignorance towards familial technology. The fright that people have toward familial technology is non new to scientific discipline. Ever since the beginning of scientific discipline, adult male has been afraid of the unknown. Space travel and winging were non widely accepted until the 20th century and was wholly absurd merely one hundred old ages ago. Today they are widely accepted and are used mundane. Familial technology is in the first phase of its find and will emerge in the 20 first century and will be every bit accepted as is winging and infinite travel. The people of the universe should ease up on keeping back the development of scientific discipline and recognize its possibilities for future coevalss. Bibliography Clark, Bryan C. Genetic Engineering. Microsoft Encarta [ CD-Rom ] . Microsoft Corporation, Funk A ; Wagnalls Corporation, 1994. Goetz, Philip W. , erectile dysfunction. The New Encyclopedia Britannica. 15th erectile dysfunction. Chicago: Encyclopedia Britannica, Inc. , 1990 Lewin, Seymour Z. Nucleic Acids. Microsoft Encarta [ CD-Rom ] . Microsoft Corporation, Funk A ; Wagnalls Corporation, 1994. Stableford, Brian. Future Man. New York: Crown Publishers, Inc. , 1984.